How To Optimize Your Images And Boost Search Engine Rankings?

Do you Optimize your Images for Search Engine Rankings ?
Many fellow bloggers don’t realize the importance of image optimization and upload an image as it is on their blogs. They say that a picture is worth a thousand words but the image that you have published on your blog can only be understood by human readers. You need to optimize it in a way so it can tell those thousands of stories to search engines as well.
Below are some important image optimization tips that you must keep in your mind while writing your new blog post.
1)      Use Alt Text


When you see a picture on the internet in which a baby is crying, you can tell directly what is happening in that picture. Unfortunately, search engines don’t have human eyes and they don’t have same senses as well. You need to dictate each and every thing to search engines for them to understand what you are posting on your website. This is where alt text plays its role. Alt text is a text that is used by search engines to understand the image. You should add alt tag to your image before publishing online. For example <img src=”baby-crying.jpg” alt=”Baby Crying” />
This is the place in wordpress where you can put alt tag of your image :


2)      File Size Matters
If you already know that page load time has an effect on your SEO then you will also know that a heavy image file will make your page load at slow speed. So, next time you post an image on your blog, make sure that it is properly compressed. A heavy image will definitely slow down the loading process of respective page and that will cause trouble for your search engine ranking.
3)      Relevant File Name
I have seen many of my fellow bloggers uploading an image on their blog as it is. Keep in mind that along with alt tag, the name of your image file also matters for better SEO. If you are publishing a picture of “crying baby” then it should be named as “crying baby” not “001DC” or “image1” etc. This will have bad impact on your search engine ranking. So take out some time to change the file names of all the images that you have published on your blog and also publish all new images with a proper file name.
4)      Don’t Forget To Add Captions
Most of the bloggers are not in the habit to add captions on their images. Well, if you want to reduce the bounce rate of your blog then you need to add captions. A caption is a simple description of the image that you have published on your blog. A simple description will definitely keep your readers interested in the post and they will engage in a better way. This will reduce the bounce rate on your blog and a reduce bounce rate is always better for you.
5)      Back links to Images   
Same as you do SEO and link building for any specific website, you can also make back links for any image page. you can find out the direct link of any image and then do link building using anchor texts.

• Find out the easy way to build back links
• Get Penguin Effected website back

6)    Content Around Image
Make sure that you are having content around image because if you place only an image on your blog then it will not get indexed or it will take time to get indexed. Try to write content around the image, i.e content above the image and content below the image. A good SEO expert will always add content according to images so that he can place relevant images in posts.
The Bottom Line
If you have spent a lot of time trying to write a perfect post then you should also spend a few extra minutes to optimize the images as well. Without proper image optimization, you will not be able to get a better ranking in search engine result pages.